Free · Six Checks · 15 Minutes
Website Check: is your website losing customers?
Six questions every customer asks without saying them out loud. Try each one on your own website, flip the switch when it passes, and watch your score grow.
No ToolsNo Technical KnowledgeResult Right Away
Six Quiet Leaks
How a website loses customers
A visitor decides in a few seconds if they stay. They want to know what you do, where you are and what to do next. Google and AI search ask the same questions, only more strictly.
- 01 · Page Title
Is this what I am looking for?
Nobody finds you.Passes when: the title says what you do and where.
- 02 · Speed
Why is this so slow?
They leave.Passes when: the first screen loads in under 3 seconds.
- 03 · Next Step
Okay. And now what?
They don't book.Passes when: one clear button on the first screen.
- 04 · Contact
Where are you, and are you open?
They call someone else.Passes when: phone, hours and address in 10 seconds.
- 05 · Facts For AI
What exactly do they offer?
AI skips you.Passes when: plain facts that Google and AI can read.
- 06 · Phone
Why do I have to zoom in?
They give up.Passes when: readable, one tap to act.
- 1
Open your website on your phoneNot on your computer. Most of your visitors do.
- 2
Try each checkRead it, test it on your own website and flip the switch if it passes.
- 3
See what your score meansYour result waits at the end, with what a quick check cannot see.
Check 1 of 6
The page title says what and where
Otherwise: nobody finds you.
BeforeHome | Example Café
examplecafe.se › breakfast
Breakfast and Lunch in Södermalm · Example Café
Seasonal food from 7 am, five minutes from the metro. Book a table online.
What + where + who you are.
If the tab says “Home”, Google learns nothing.
Why it matters
The title is the first thing Google, AI search and your customer read. “Home” or only your company name tells nobody what you sell.
How to check
Search for your company on Google and read the blue headline of your result. Then open your website and read the name of the browser tab.
Good looks like
What you do, where, and who you are: Breakfast and Lunch in Södermalm · Example Café.
What the fix involves
Titles and descriptions for every important page, written for people and search at once. One wrong change can cost rankings you already have.
Check 2 of 6
A light photo, fast on a phone
Otherwise: they leave.
Seasonal food from 7 am, five minutes from the metro.
Book A Table4.8 MB photo
7.8 s
Seasonal food from 7 am, five minutes from the metro.
Book A Table180 KB · WebP
1.9 s
Test on mobile data, not on your office Wi-Fi.
Why it matters
A big, heavy photo at the top makes the page load slowly on a phone. People leave before they even see it.
How to check
Open your website on your phone using mobile data, not Wi-Fi. Count the seconds until you can read the first line. Then test the address at pagespeed.web.dev.
No new tab? Open this link yourself:
Good looks like
The first screen is readable in under 3 seconds. Photos stay sharp but light, in a modern format like WebP.
What the fix involves
Image formats, caching, fonts and code. There is usually more than one cause, and the biggest is rarely the obvious one.
Check 3 of 6
One clear next step
Otherwise: they don't book.
Before: seven small choices
After: one strong button
Breakfast in Södermalm
one action
One page, one job, one button.
Why it matters
A visitor who reads, nods and finds nowhere to go is a customer you lose. Ten small links are worse than one clear button.
How to check
Look at the first screen of your home page. Without scrolling, can you see what you want people to do? Book, call, buy or ask?
Good looks like
One main button with a clear verb: Book A Table, Ask For A Quote, Book A Time. The same button returns further down the page.
What the fix involves
Choosing the one action that brings business, then building the page around it: order, words and proof. Tested, not guessed.
Check 4 of 6
Contact, hours and address, visible
Otherwise: they call someone else.
Example Café
The same as on Google
Hidden contact means a lost customer.
Why it matters
The thing you most want people to do is often the hardest to find, hidden in the footer or on a separate page.
How to check
Ask a friend to find your phone number, address and opening hours on your website. Time them.
Good looks like
Found in under 10 seconds, on every page. Address and hours match your Google Business Profile exactly.
What the fix involves
Your website, Google Business Profile and every directory that lists you must match exactly. Small differences cost local visibility.
Check 5 of 6
Facts that Google and AI can read
Otherwise: AI skips you.
What does Example Café in Södermalm offer?
Sources: examplecafe.se
“We love good food and good people.”
Facts beat slogans. Every time.
Why it matters
AI search tools like ChatGPT and Gemini recommend businesses they can understand. Slogans say little. Clear facts say a lot.
How to check
Does your home page say plainly what you offer, for whom, where and when? Then ask an AI tool: “What does [your company] in [your city] offer?” Is the answer right?
Good looks like
Clear sentences with facts, the same name, address and services everywhere online, and structured data that tells search engines the basics.
What the fix involves
Clear content, structured data in the code and one consistent brand across the web. Technical work that decides if AI recommends you.
Check 6 of 6
On the phone: readable, one tap to act
Otherwise: they give up.
Seasonal food from 7 am, five minutes from the metro.
light and sharp
no zooming
buttons here
taps to call
Your customer's thumb decides.
Why it matters
Most visitors come on a phone. If they have to zoom in to read, or hunt for a tiny link, they leave.
How to check
Use your website with one thumb. Can you read every text without zooming? Can you tap the phone number to call, and the address to open a map?
Good looks like
Text of at least 16 px, buttons big enough for a thumb, and a phone number and address you can tap.
What the fix involves
Type, spacing, tap targets and a layout made for one thumb. Often key sections are redesigned mobile first, not just made smaller.
your website
- 01Page TitleNot yet
- 02SpeedNot yet
- 03Next StepNot yet
- 04ContactNot yet
- 05Facts For AINot yet
- 06PhoneNot yet
Your Result
How many passed?
Flip the switch at each check that passes, and your result appears here.
- 6 of 6
Your basics are in place. The next gains are in what a quick check cannot see.
- 4 or 5
A good base. One or two fixes can bring noticeably more enquiries.
- 3 or fewer
Your website is probably losing customers today. The good news: these are fixes, not a redesign.
Beyond The Six Checks
These six checks are the surface
You have covered 2 of 8 areas a full audit looks at
- Done01
First Impression
The six checks on this page.
- Done02
AI Answers
The three questions below.
- To Do03
Technical SEO
Indexing, errors, speed in depth, Core Web Vitals.
- To Do04
Keywords
What your customers search, and who wins today.
- To Do05
Content
Which pages are missing, weak or competing.
- To Do06
Structured Data
The facts in your code that Google and AI read.
- To Do07
Local And Brand
Maps, directories, mentions, reviews.
- To Do08
Measurement
What is tracked, and the path to an enquiry.
Try It Now: Three Questions For ChatGPT, Gemini And Perplexity
- What does [your company] in [your city] offer, and who is it for?
- Which [your service] in [your area] would you recommend, and why?
- What are the opening hours and the address of [your company]?
Not mentioned, or described wrong? The answer shows that something is off, not why. The why is what the audit finds.
Areas 03 to 08 need data and tools a visitor cannot see from the outside. The audit covers them, with priorities, in writing.
Ask For An AuditWant A Closer Look?
A written audit, with priorities
I look at what is underneath: the six points and everything below them. You get a written audit that says what to fix first. Free, with a reply within 48 hours.
Thank you. Your request is on its way.
I look closer at your website as it is today, on Google, in AI search and on a phone, and write back within 48 hours. Free and without obligation.
The Printable Version
Keep it on your desk
The same six checks as a ten page PDF with tick boxes, for you or your team. Leave your e-mail, confirm it with one click, and the PDF is in your inbox.
Almost there. Please confirm your e-mail, and the PDF follows right after.
Questions
Checking a website
Short answers to what people ask before and after the check.
01How can I check my website myself?
Use the six checks on this page: the page title, speed on a phone, one clear next step, visible contact details, clear facts for Google and AI, and how the site works with one thumb. Each check says how to test it in a minute or two.
02How long does a website check take?
About 15 minutes. You need your phone, your website address and a few minutes with Google and an AI tool such as ChatGPT or Gemini.
03Do I need technical knowledge?
No. Every check is something you can see or test yourself. The technical part is in the fix, not in the check.
04How fast should my website load on a phone?
The first screen should be readable in under 3 seconds on mobile data. Test it on your own phone without Wi-Fi, then run the address through pagespeed.web.dev for the details.
05How do I know if ChatGPT or Gemini recommends my business?
Ask them the three questions in the result above: what your company offers, which business they would recommend for your service in your area, and your opening hours and address. If you are missing or described wrong, the cause is usually unclear facts, inconsistent details online or missing structured data.
06What is the difference between this check and an audit?
The check shows what a customer sees in the first minute. An audit also looks underneath: indexing in Google, keywords and competitors, content gaps, structured data, local visibility and tracking. You get a written list of what to fix first.
07My website passes all six. Is it good enough?
Your basics are in place, which already puts you ahead of many competitors. The next gains are in what a quick check cannot see, such as keywords you are not ranking for yet or pages that compete with each other.
08Is the audit free?
Yes. You send your website address and a few words about your goal, and get a written first view with priorities within 48 hours. Free and without obligation.
09Can I get the check as a PDF?
Yes. Leave your e-mail in the printable version above and confirm it. The PDF comes by e-mail together with The Studio Times, once a month, and you can unsubscribe any time.
Question not here? Write it in the audit form, I answer every one.
Ask For An Audit